In this webinar, Sara Chamberlain, Head at ICT of BBC Media Action, India discusses scaling mobile health education services for hundreds of thousands of frontline health workers across the Indian states of Bihar, Orissa and Uttar Pradesh, in partnership with six of the largest mobile operators in India: Airtel, BSNL, Idea, Reliance, TATA and Vodafone. BBC Media Action's award-winning mobile health education services - Mobile Kunji and Academy - have just been approved for national roll out by the health ministry in India.
BBC Media Action works on the Ananya programme in Bihar with the Bill & Melinda Gates Foundation, the state government, Pathfinder International and technology solution providers: OnMobile Global Ltd, the Grameen Foundation, and Dimagi. The Ananya programme involves a range of partners including CARE, WHP, IFC, PCI and PSI. For background information on the BBC Media Action’s work in mHealth, see their report, “Health on the Move” and their microsite their work in Bihar at www.rethink1000days.org.
Why it helps with planning: Tangible example of a scale-up strategy for mHealth; outlines challenges and solutions. Webinar recording and slides available.