This resource helps users guide the design of mobile applications for health and provides insights about what works in mobile behavior change communication (mBCC). Compiled by Abt Associates, the guide examines what is known about the power of mobile communication tools to influence health behaviors for consumers and health care providers.
Why it helps with planning: This is a planning toolkit for mBCC programs, providing insights about what works when using mobiles in behavior change programs. Includes worksheets to help with: Situation Analysis, Audience Segmentation, mBCC Objectives, Creative Brief, Channels, Monitoring & Evaluation, and Use Cases.
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